Crikey · Crystal Andrews · Wednesday 25 March 2026
Treasurer Chalmers and Finance Minister Gallagher are inviting content creators to the 2026 budget lock-up — but only if they submit a content proposal first, raising questions about selective access and press freedom.
The budget lock-up — democracy's last sacred space where journalists get the numbers before the spin — now requires content creators to audition for entry like acts at a suburban talent show. The Treasurer wants a 'short content proposal,' which is government for 'prove you'll be nice.' Murdoch's lot walk in on institutional privilege; influencers must submit a pitch deck. The access hasn't been democratised — it's just been franchised with better terms for the obedient.